SMS marketing is an important communication channel for marketing. But if you haven’t done it before, it can seem difficult to get started. Often I hear marketers talk about how SMS marketing isn’t right for their business. Or they’re worried about customers responding negatively to their messages. And these are valid concerns. However, when done properly SMS marketing can be a very effective communication tool with clear benefits for businesses of all sizes. bulk sms
Benefits of SMS marketing
Relatively low cost
Close to 100% open rates (the highest of all marketing mediums)
Almost immediate delivery
Personalisation and targeting capabilities
So if you have a short message you want customers to see as soon as possible, sending an SMS is an excellent way to go. But before you jump in, there are a few things you need to know.
Just like email marketing, SMS marketing is permission based. So it’s vital to have consent and comply with anti-spam legislation. Here in Australia, the Spam Act 2003 incorporates email and SMS marketing with the same basic requirements applying to both.
Consent must exist prior to sending your message
The recipient should easily be able to identify the sender
The recipient needs to have a simple method for opting out
Australia’s governing body ACMA provide good advice for adhering to anti-spam legislation around consent for SMS marketing. Plus sms marketing software providers like Vision6 take the worry of processing opt out requests off your hands as this happens automatically with the capture of SMS responses from your campaigns.
SMS marketing is a whole lot more than sending sales and promotional messages to customers. In fact, if these are the only SMS messages you’re sending to customers, you may need to reassess your SMS marketing. SMS is also a great option for:
Event and appointment reminders
Birthday and anniversary messages
Emergency notices (such as product recalls)
Time sensitive promotions
People tend to be more protective of their mobile phone than they are their email address. This is mostly because it’s considered a personal device reserved for communicating with friends and family. So be mindful how you start communicating with people via SMS.
Make your messages helpful first, promotional second.